Interview with Fyka Azman | GBPW Episode 93

When I focus on quality, people appreciate my work more compared to when I focus on quantity. This is how I discovered a way for myself to convince clients to trust me.

Fyka Azman

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Our 365 Days of Photography Course is the ultimate learning experience for new photographers and even those with some experience. This course, presented in bite-sized lessons, teaches you the essentials of photography and beyond.

In this episode, I talk to Malaysian product photographer Fyka Azman. Fyka has taken stunning product photos for beauty brands and food companies. Her behind-the-scenes shots reveal a budget-friendly approach to the genre, which makes her work all the more impressive.

We talk about:

  • The importance of networking and building trust as a product photographer
  • Why quality is more important than quantity
  • How Fyka utilises social media to build her brand

& much more!

I’m confident that you’ll be inspired by Fyka’s professionalism and imagination. She fearlessly experiments with unconventional photography techniques and takes outstanding photos in the process. I hope that this episode gives you a clear idea of product photography and inspires you to think outside the box!

Here is a preview of our conversation with Fyka Azman.

Q: What advice would you give to an aspiring product photographer?

Fyka Azman: Build your own platform on social media. We’ve got TikTok, reels on Instagram, and YouTube. We have so many platforms where we can express ourselves.

You need to start with networking. How should you socialise in this market? How should you get involved? Then, find a support system. Decide on a rate. These three elements are very important for beginners.

Never stop engaging on the Internet. When I started to engage online, that’s when people got to know my work. It’s been life-changing for me. Even a few years ago, people used the Internet to just search for something. Now, it’s a business platform. And it’s free!

Q: Do you have any DIY product photography tricks?

Fyka Azman: You don’t have to buy everything. It depends on your working style. You don’t need to spend money on expensive equipment or products. It depends on your creativity.

Be sure to make revisions. Make sure to know what your client wants. Whenever you get an idea, jot it down and present it to your client. Ask them, “Hey, what about this? Are you okay with this idea?” If they approve, that’s fine. What if the client wants more but it’s over the budget? It’s important for you to know all of these things.

Q: On average, how much time do you spend on social media for your business?

Fyka Azman: I don’t post as much as I used to. Normally, in a day, it’s less than 12 hours. Actually, it’s less than 8 hours now. Since I’m working, I can focus on social media during lunch breaks. That’s when I utilise it.

You’re the boss. You’re the CEO of your company. They have reels on Instagram now. When you finish watching one video, another one appears. Then, you realise you just spent 30 minutes doing nothing.

You need to know how to manage your time properly. Know where you want to market your work on social media and utilise your time for that. When it comes to work, you need to focus on work. Nobody’s going to do it for you.


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