To understand the meaning of commercial
That’s not to say, however, that commercial
To better explain, let’s look at the different ways images can be used for marketing purposes in order to fully answer the question of what commercial photography is.
This is probably the most obvious way that commercial
You want images to reveal the detail and feel of the product for the customer, whereas the advertising photographer would focus more on the status or attraction the product will bring to the customer. The difference is between the details and appeal of the product itself (commercial
This is probably one of the more common commercial
Either way, you’ll want appetizing images of the dishes served. But, an important tip is to not oversell the dish. Take realistic images of the food offered–if you don’t, the customers may feel as though the menu didn’t give an authentic representation of what they ordered, and they will likely complain.
Another area where commercial
This might involve, for example, architectural or building
One thing to note is that commercial photographers very rarely do these types of shoots on the factory floor. That type of shoot is known as industrial
One is what you see in catalogs where the photographer is attempting to show the details of the clothes. You see an attractive model in the clothing, and then you also see detailed shots of specific features of the clothing.
The other style is to show the clothing in dynamic ways. So, this might involve showing the model doing something in the clothing, like frolicking on the beach in a swimsuit, for example. Or, maybe you see the businessman briskly walking into his office while heads are turning to see his nice, new suit.
Also, as mentioned above, business leaders might want portraits as part of the commercial
Related article: Portrait Photography Lighting Techniques
Commercial Photography Tips
Now that you have a better understanding of commercial
1. Understand Your Client’s Needs
Understanding your client’s specific needs will help prevent any misunderstanding. Here are some specific questions you should ask:
- What is the budget? If their budget is tight, that’s going to limit what you are able to do.
- What’s the deadline for the images? Knowing when they absolutely must have the images is important for your planning process.
- What kind of shots do they have in mind, and is there a set number they want? Before you create your own idea of what they want, be sure you understand it from their perspective.
- Are those shots going to require special props or specific locations? If so, this will affect your quote for the work and the time frame for completing it as well since you’ll have to rent equipment for props and get permits for location shoots.
2. Discuss Intended Image Use and Usage Rights
Is the image going to be used for a social media profile and a business flyer, or is it going to be used for a nationwide promotion? The first will generate less profit and require lower-resolution images, while the second will involve higher-resolution images that will be seen across the country.
3. Decide on the Mood
Now that you know the specifics of your client’s needs, you can create a mood and lay it out like a storyboard. This is where you decide on what images you’ll need to take in order to appropriately capture the mood to suit your client’s desires. That will help significantly with your planning.
4. Double Check Your Quote
You need to be sure you’ve included the costs of everything you need to get the images your clients want, things as those location permits and equipment rental. Make it clear to your client that if other costs come up, they will need to cover those. This will ensure that you don’t get stuck with extra costs.
Lighting is key for any photographic genre, and so you’ve got to figure out and prepare for what kind of lighting you will need. Is the shoot outside or in the studio? If it’s outside, what time of day is best? If it is on location, you should check out the location and see what kind of lighting it has or where the sun will be in the sky when you’re shooting. You should also always bring extra artificial lighting sources.
6. Invest in Editing Software
To work as a professional commercial photographer, you’ve got to know how to edit your images. Post-production processing can turn an okay image into a great image.
7. Create a Professional Network
Having a good network of professional relationships can really help your business. You can get referrals from them, and they might be able to help you out from time to time. For example, maybe you don’t want to own your own studio because of the overhead. Well, if you’re on good terms with someone who does, perhaps they will rent it to you for a day if you need it for a particular shoot.
The information above gives you a really good idea of what commercial photography is. It’s similar to advertising
By understanding the specifics of your client’s needs, being frank about image use rights, creating a mood that fits well with your client’s desires, making sure your quote includes all costs, being prepared for variations in lighting, investing in good photo editing software, and creating a professional network, you can be very successful in this lucrative photographic genre.