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How to Make a Photography Portfolio Website

15 seconds. That’s how long you have to capture your visitor’s attention when they click on your website. As a photographer, it’s even more paramount to have a platform where you can feature your best work while still giving you complete control over the design, feel, and functionality of your website.

Learn 15 Best Photography Marketing Ideas

Nowadays, there are tons of resources and tools at your fingertips to make an engaging and visually stunning website. Read on to discover the best tools to start creating your own photography portfolio website that will instantly captivate your audience.

#1: SmugMug

photography portfolio websiteSmugMug has all of the tools you need to grow your photography brand. Some of these excellent features include a dedicated portfolio website builder, an image selling platform, and unlimited storage for your photos/videos.

This all-in-one tool is very easy to use. You can build a beautiful photography portfolio website without any prior programming or web design knowledge. Let’s take a deeper look into SmugMug’s features and capabilities.

Sell Your Photos Online on SmugMug

One of SmugMug’s strongest features is its built-in e-commerce platform. It is entirely up to you how you’d like to promote your online store. SmugMug does not market your photos in any way, and you can keep 85% of the profits.

Using the online sales platform is very easy and intuitive. You can make your storefront public, unlisted, or create a password-protected viewing platform for your clients. From there, you can set your own prices by client or project.

photography portfolio website

Start your 14-day free SmugMug trial today!

Unlimited Photo and Video Storage

SmugMug’s secure and unlimited media storage will you give the peace of mind as a photographer. All SmugMug media is stored at Amazon S3 for their 99.99% durability. According to their website, if you upload 10,000 photos on SmugMug, Amazon will lose one picture every 10 million years. Now that’s secure!

SmugMug and Lightroom Plugin Integration

Streamline your work with SmugMug’s Adobe Lightroom publishing plugin. You can link Adobe Lightroom directly with SmugMug, making it an extremely fast process when syncing photos, publishing new edits, creating new galleries, and pulling your clients’ favorite photos for a quick and efficient workflow. The best part is that this plugin is free for all SmugMug users!

#2: Format

how to make a photography portfolio

Showcase your best photos using Format’s drag-and-drop website builder. Not sure where to start? Format has a team of experts that will help you take your photography portfolio website to the next level.

It’s more important than ever to have a good-looking and functional website to attract new clients. Format’s themes are a great option for photographers since they are designed to highlight photos in a pleasing way. Subscriptions start at $6/month.

Dynamic Themes

Format offers beautiful, responsive themes that are perfect for photographers. Enhance your photos by choosing premium themes, or select from horizontal, fullscreen, slideshow, or tiled layouts to put your best work online. You can also add code to any theme for added customization.

Photography Website Builder

Try Format Free for 14 Days

Open an Online Store

Start selling your photos with Format’s built-in online store. Stock, travel, food photographers will benefit from this service. You can set up your online store within minutes using Format’s drag-and-drop editing style. Switch your store on and off easily, and start making revenue right away!

Format Publisher for Adobe Lightroom

This quick and efficient plugin is a must-have for photographers. You can easily publish and update your portfolio directly from Adobe Lightroom. Share private galleries and receive feedback from clients with Format’s streamlined client proofing system.

#3: Wix

photography website builder

Wix gives photographers total design freedom when it comes to building a website. Whether you’re just getting started or redesigning your photography website, Wix features over 500 different designer-made templates so you never run out of ideas. The Wix editor offers you endless options to build a professional and stunning photography portfolio website. Read on to discover more of Wix’s features and benefits:

Wix Editor

Wix utilizes a drag-and-drop style editor which you can start designing from scratch or choose from the 500 modern templates available. Each template is mobile optimized, meaning that no matter which template you select, it will look great on every mobile device.

Wix puts the effort in the details, from custom scroll effects to unlimited font styles so you can have full control over your brand’s feel and aesthetic. The editor also features other advanced tools such as a personalized SEO plan, animation/video backgrounds, and beautiful media galleries.

Wix Artificial Design Intelligence (ADI)

Don’t have the time to design your own website? No problem. Wix launched an innovative artificial design intelligence so you can have a ready-made website tailored to your design needs. All you have to do is answer a few questions, and Wix designs a custom website just for you.You still have the option to edit and customize your website’s themes and colors while using ADI. This powerful technology is mobile friendly and has built-in SEO so your website can rank higher on Google.

Try Wix Free for 14 Days with 100% Money Back Guarantee

Open Development Platform

Corvid by Wix allows you to have complete control over your website with an open development platform. If you’re interested in designing advanced web apps, then this is the feature for you. You can use and modify 100s of UI elements with their intuitive visual builder.

Build An Online Store

Wix features a seamless online platform for e-commerce and bookings. You can easily track orders, and keep your inventory organized with its built-in store manager. Choose from tons of beautiful layouts for your storefront. You can even select your own payment methods commission-free. Wix has an integrated bookings section where you can create bookings 24/7 online and on any mobile device. Bookings can be synced in with Google Calendar for an efficient customer relationship experience.

#4: Pixpa

Pixpa is an all-in-one website builder for photographers to create their professional portfolio websites, client galleries, blogs, and eCommerce stores – all in one place. Photographers can showcase, share, and sell online easily and save both time and money by using Pixpa as a single platform for their online presence.

Pixpa’s offers beautiful, mobile-friendly, and fully-customizable templates that you can change anytime. Pixpa’s drag-and-drop website builder enables photographers to build stunning portfolio websites without any coding knowledge.

Share, sell, and deliver your photos online with Pixpa

Built-in Client galleries platform to share, sell, and deliver images to clients. The only website builder to offer a fully-featured client galleries platform with the ability to sell images and automated order fulfilment.

Unlimited Albums and Galleries

Create unlimited albums to share your work with clients. And you can also create multiple galleries in an album to organise your images. Make it easy for your clients to explore.

All at one place for photographers

With Pixpa, You can manage everything in one place, seamlessly. Save time and money by using just one platform instead of 2-3 platforms to manage your website, eCommerce, and client galleries.

Pixpa is the ONLY platform in the world that lets you sell products, services, digital downloads, AND images as prints and downloads – everything together on your website, out of the box.

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#5: Zenfolio

photography portfolio website ZenfolioThis all-in-one e-commerce website builder features a dozen modern templates, all of which can be built in a matter of minutes. You can attract new clients with Zenfolio’s modern themes specifically designed for professional photographers.

Zenfolio currently serves over 100,000 photographers around the world. You can choose from three plans, from Starter, Pro, to Advanced. Plans start at $5/month. Here are some of Zenfolio’s main features:

Unlimited Storage

No more worrying about running out of storage. You can store all of your personal and professional photos in Zenfolio at no extra cost. This also includes unlimited photo galleries for those with a diverse portfolio.

SEO Friendly Blogs

Zenfolio features an easy-to-use blog integration so you can gain more traffic and improve your SEO rankings. Writing engaging blog posts is a great way to market your brand and share your “why” as a photographer.

how to sell photos online

Take a Free Trial of Zenfolio

Sell Your Photos Online

Zenfolio offers an efficient and convenient way for clients to pre-order your photo packages and bookings in advance. This feature can help you generate more sales and engage with your clients freely.

You can set your own custom pricing for photo shoots, packages, and more based on each project. From selling digital prints to mugs, metal prints and calendars, Zenfolio is partnered up with print labs to make the e-commerce experience a seamless one for both you and the client.

Market Your Photography

Using Zenfolio’s marketing features is simple and powerful. Each plan includes a free automated client marketing campaign just by opting in. You can make your photography known in the community with Zenfolio’s free listing option on Photography Central Listing.

Zenfolio also features social media integration, SEO, email templates, and a visitor email capture so you can import potential clients to your email list.

#6: Photobucket

Make a Photography Portfolio WebsiteHaving good storage for your photos is one of the most important requirements as a professional photographer. Nowadays, many photographers use cloud storage to keep their photos safe and secure in addition to local storage and external hard drives. With Photobucket, you can store all of your full-resolution photos securely.

This tool focuses on image hosting, photo security, photo sharing, and editing. Plans start at $4.99/month. Let’s dive right into its features:

Third-Party Image Hosting

Photobucket features a simple easy-to-copy embed link so you can share your full resolution images on your website, blog, forum, etc. The advantage of using an embed link is that it will save you lots of time from having to re-upload your photos, and also saves space. This is very beneficial in the long run because it will not slow down your server, creating a smooth and fast user experience for your clients.

Start Your 15 Days Free PhotoBucket Trial

Secure Your Photos

There is no limit to how many photo albums you create, and you can set the privacy controls. Photobucket uses a 256 bit RSA Encryption technique which is one of the most secure encryption methods. You can also store your photos on the cloud storage, ensuring that your photos will always remain safe even when the unexpected occurs.

Share and Edit Your Photos

You can edit and transform your photos into beautiful art forms with Photobucket’s collection of one-click filters. In the Photobucket photo editor, you can create memes in a few seconds and has built-in social sharing buttons so you can post your content on the fly.

But what if you already own a website? There’s no point in creating a new one just for a portfolio. And migrating your website might not always be the best solution. There’s also the case in which you want to choose a different website builder than the ones presented. Well, we have the answer to this: choose a plugin that helps you build a stunning portfolio

Modula is the said plugin. It’s user-friendly and very intuitive, so it really doesn’t matter if you’ve dealt with something similar before or not – working with it will turn into a useful experience rather than a job that needs to be done. It offers tons of customization options, as well as a handful of extensions that optimize both the creation of the gallery and your users’ experience. 

You get to choose from over 40 hover effects, image loading effects, as well as shelter your pictures from theft with watermarking and password protection for your galleries. And that’s not it! Given the fact that Modula is a coding-free plugin, you get to play around with a lot of great features without wrapping your head around something complicated. Just give it a try, as it also has a lite version (which means that you don’t have to dig right into a premium plan) and see if it suits your needs.

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