15 seconds. That’s how long you have to capture your visitor’s attention when they click on your website. As a photographer, it’s even more paramount to have a platform where you can feature your best work while still giving you complete control over the design, feel, and functionality of your website.
Nowadays, there are tons of resources and tools at your fingertips to make an engaging and visually stunning website. Read on to discover the best tools to start creating your own photography portfolio website that will instantly captivate your audience.
SmugMug has all of the tools you need to grow your photography brand. Some of these excellent features include a dedicated portfolio website builder, an image selling platform, and unlimited storage for your photos/videos.
This all-in-one tool is very easy to use. You can build a beautiful photography portfolio website without any prior programming or web design knowledge. Let’s take a deeper look into SmugMug’s features and capabilities.
Sell Your Photos Online on SmugMug
One of SmugMug’s strongest features is its built-in e-commerce platform. It is entirely up to you how you’d like to promote your online store. SmugMug does not market your photos in any way, and you can keep 85% of the profits.
Using the online sales platform is very easy and intuitive. You can make your storefront public, unlisted, or create a password-protected viewing platform for your clients. From there, you can set your own prices by client or project.
Unlimited Photo and Video Storage
SmugMug’s secure and unlimited media storage will you give the peace of mind as a photographer. All SmugMug media is stored at Amazon S3 for their 99.99% durability. According to their website, if you upload 10,000 photos on SmugMug, Amazon will lose one picture every 10 million years. Now that’s secure!
SmugMug and Lightroom Plugin Integration
Streamline your work with SmugMug’s Adobe Lightroom publishing plugin. You can link Adobe Lightroom directly with SmugMug, making it an extremely fast process when syncing photos, publishing new edits, creating new galleries, and pulling your clients’ favorite photos for a quick and efficient workflow. The best part is that this plugin is free for all SmugMug users!
Showcase your best photos using Format’s drag-and-drop website builder. Not sure where to start? Format has a team of experts that will help you take your photography portfolio website to the next level.
It’s more important than ever to have a good-looking and functional website to attract new clients. Format’s themes are a great option for photographers since they are designed to highlight photos in a pleasing way. Subscriptions start at $6/month.
Format offers beautiful, responsive themes that are perfect for photographers. Enhance your photos by choosing premium themes, or select from horizontal, fullscreen, slideshow, or tiled layouts to put your best work online. You can also add code to any theme for added customization.
Open an Online Store
Start selling your photos with Format’s built-in online store. Stock, travel, food photographers will benefit from this service. You can set up your online store within minutes using Format’s drag-and-drop editing style. Switch your store on and off easily, and start making revenue right away!
Format Publisher for Adobe Lightroom
This quick and efficient plugin is a must-have for photographers. You can easily publish and update your portfolio directly from Adobe Lightroom. Share private galleries and receive feedback from clients with Format’s streamlined client proofing system.
Wix gives photographers total design freedom when it comes to building a website. Whether you’re just getting started or redesigning your photography website, Wix features over 500 different designer-made templates so you never run out of ideas. The Wix editor offers you endless options to build a professional and stunning photography portfolio website. Read on to discover more of Wix’s features and benefits:
Wix utilizes a drag-and-drop style editor which you can start designing from scratch or choose from the 500 modern templates available. Each template is mobile optimized, meaning that no matter which template you select, it will look great on every mobile device.
Wix puts the effort in the details, from custom scroll effects to unlimited font styles so you can have full control over your brand’s feel and aesthetic. The editor also features other advanced tools such as a personalized SEO plan, animation/video backgrounds, and beautiful media galleries.
Wix Artificial Design Intelligence (ADI)
Don’t have the time to design your own website? No problem. Wix launched an innovative artificial design intelligence so you can have a ready-made website tailored to your design needs. All you have to do is answer a few questions, and Wix designs a custom website just for you.You still have the option to edit and customize your website’s themes and colors while using ADI. This powerful technology is mobile friendly and has built-in SEO so your website can rank higher on Google.
Open Development Platform
Corvid by Wix allows you to have complete control over your website with an open development platform. If you’re interested in designing advanced web apps, then this is the feature for you. You can use and modify 100s of UI elements with their intuitive visual builder.
Build An Online Store
Wix features a seamless online platform for e-commerce and bookings. You can easily track orders, and keep your inventory organized with its built-in store manager. Choose from tons of beautiful layouts for your storefront. You can even select your own payment methods commission-free. Wix has an integrated bookings section where you can create bookings 24/7 online and on any mobile device. Bookings can be synced in with Google Calendar for an efficient customer relationship experience.
Pixpa is the ultimate all-in-one website platform for photographers and creatives to showcase, share, and sell their work online. Pixpa enables you to create a beautiful portfolio website in minutes, complete with built-in client galleries, online stores, and blogs. Pixpa is the only platform out there that offers a complete blend of features:
- A portfolio website with integrated e-commerce galleries. The process of selling your images as prints and downloads is seamless and part of your website.
- Ability to add an online store to your website if that works better for you instead of e-commerce galleries.
- Full-featured client galleries platform.
- Integrated blogs.
- Mobile Gallery Apps.
- Zero commissions and amongst the lowest pricing plans
Pixpa has a much more exhaustive list of features for photographers:
- Many more layouts for galleries.
- IPTC import on image uploads.
- Watermarking of images.
- E-commerce galleries to sell images as prints and downloads.
- Fully-featured Client Galleries platform to share, proof, sell, and deliver images to clients. The flexibility and features of the Client Galleries platform make it an ideal tool in a photographer’s arsenal.
- Mobile Gallery Apps for a quick, stand-alone showcase of your work or for clients after/before a project. Beyond these big ones, there are scores of features that you would discover when you use Pixpa more intensively.
This all-in-one e-commerce website builder features a dozen modern templates, all of which can be built in a matter of minutes. You can attract new clients with Zenfolio’s modern themes specifically designed for professional photographers.
Zenfolio currently serves over 100,000 photographers around the world. You can choose from three plans, from Starter, Pro, to Advanced. Plans start at $5/month. Here are some of Zenfolio’s main features:
No more worrying about running out of storage. You can store all of your personal and professional photos in Zenfolio at no extra cost. This also includes unlimited photo galleries for those with a diverse portfolio.
SEO Friendly Blogs
Zenfolio features an easy-to-use blog integration so you can gain more traffic and improve your SEO rankings. Writing engaging blog posts is a great way to market your brand and share your “why” as a photographer.
Sell Your Photos Online
Zenfolio offers an efficient and convenient way for clients to pre-order your photo packages and bookings in advance. This feature can help you generate more sales and engage with your clients freely.
You can set your own custom pricing for photo shoots, packages, and more based on each project. From selling digital prints to mugs, metal prints and calendars, Zenfolio is partnered up with print labs to make the e-commerce experience a seamless one for both you and the client.
Market Your Photography
Using Zenfolio’s marketing features is simple and powerful. Each plan includes a free automated client marketing campaign just by opting in. You can make your photography known in the community with Zenfolio’s free listing option on Photography Central Listing.
Zenfolio also features social media integration, SEO, email templates, and a visitor email capture so you can import potential clients to your email list.
Having good storage for your photos is one of the most important requirements as a professional photographer. Nowadays, many photographers use cloud storage to keep their photos safe and secure in addition to local storage and external hard drives. With Photobucket, you can store all of your full-resolution photos securely.
This tool focuses on image hosting, photo security, photo sharing, and editing. Plans start at $4.99/month. Let’s dive right into its features:
Third-Party Image Hosting
Photobucket features a simple easy-to-copy embed link so you can share your full resolution images on your website, blog, forum, etc. The advantage of using an embed link is that it will save you lots of time from having to re-upload your photos, and also saves space. This is very beneficial in the long run because it will not slow down your server, creating a smooth and fast user experience for your clients.
Secure Your Photos
There is no limit to how many photo albums you create, and you can set the privacy controls. Photobucket uses a 256 bit RSA Encryption technique which is one of the most secure encryption methods. You can also store your photos on the cloud storage, ensuring that your photos will always remain safe even when the unexpected occurs.
Share and Edit Your Photos
You can edit and transform your photos into beautiful art forms with Photobucket’s collection of one-click filters. In the Photobucket photo editor, you can create memes in a few seconds and has built-in social sharing buttons so you can post your content on the fly.