MARKETING TOOLS AND RESOURCES FOR PHOTOGRAPHERS
Every photographer knows that one of the key ways to building a successful photography business is to implement powerful digital marketing strategies to grow their brand and keep the audience engaged. We have put together a list of high performance tools we have tested ourself. We may earn a small commission if you may sign up.
Are you focusing on selling stock and product photography? With Shopify, you can easily sell your stock photos online and set up your online shop in a matter of minutes. They handle the e-commerce, which gives you time to focus on managing your photos. Shopify is a popular tool for e-commerce where you can manage inventory, invoices, and sync sales all in one platform.
Photographers and clients alike will benefit from SendOwl’s streamlined checkout process for digital downloads. SendOwl features tools like “1-click upsells” and “mobile-optimized checkout” for efficient user experience. Your clients can quickly and securely purchase your photography products in a few clicks.
Payhip’s slogan is “The easiest way to sell digital downloads and memberships”. This user-friendly platform is a smart way to sell your photography and artwork online. They focus only on digital downloads, making it much more convenient to upload and sell your photos. Your clients can purchase your photography conveniently via PayPal, card, or Stripe. There are no hidden monthly fees.
This all-in-one e-commerce platform is a unique way to showcase and sell your photography online. Before photo shoots, you can request clients to order and pay for your bookings, products, and packages conveniently and safely. Zenfolio also has a built-in shopping cart for an intuitive browsing experience for your clients.
You can earn some extra cash setting up a separate shopping cart for your photography business. SamCart has beautiful and customizable designs for your checkout pages. You can set up your own prices, and have complete control over your photos.
Set up your own professional shop and create your personal trademark on SmugMug’s modern online business platform. Customize your own price list and start earning money doing what you love. Sell prints, digital downloads, and personalized gifts that your clients will cherish forever.
ClickFunnels makes it easy to build your own landing page for your photography business. It comes with pre-built templates for you to start building your own sales pages, opt-in pages, capture pages, and many more. This is a useful option for photographers because the program is simplified and incorporated into one system.
It’s essential to have a well-designed landing page for your photography business. The purpose of having a landing page is to direct potential clients from your ad to the landing page. Instapage is an intuitive and useful service if you are not a marketing wiz, but well versed enough to build simple landing pages for your photography business.
You can quickly convert a visitor into a potential client with this code-free, drag and drop builder. Learn to build a sleek landing page in a matter of minutes; you can easily navigate their analytics dashboard, do split testing, real-time conversion, tips and tricks to increase your bottom line.
This tool is a helpful generator for leads and sharing promotional content for your photography brand. Visitors can quickly become your clients with Optingun’s exit-intent popup forms which will capture your visitor’s attention. It takes less than five minutes to set up Optingun and start building a strong clientele.
Do you make Youtube videos to increase your photography brand awareness and engagement? Build your Youtube subscribers quickly with TubeBuddy, a free browser extension that integrates directly to your YouTube channel. Streamline your workflow on Youtube and focus on your photography content with TubeBuddy’s research and planning tools.
This tool will help you connect with worldwide photography influencers on social media to increase your traffic and brand engagement. NinjaOutreach provides you with automatic email campaigns, guest posting, and influencer marketing. They have over one million websites in their database, making it easy for you to build relationships with other millions of photographers around the world.
Capture your photo clients’ attention with ActiveTrail’s modern email templates and targeted online surveys. Your clients will appreciate the professional, sleek newsletters that you can send out in a matter of seconds with ActiveTrail’s versatile email marketing features. They can adapt all email templates to mobile devices, making it user-friendly and attractive for potential clients viewing your photography business page.
Take your photography business to the next level with marketing automation. ActiveCampaign minimizes the work for you by sending personalized emails and automates your sales. All of your client data is stored in one program so you can focus on responding to your clients and promoting your brand.
Ontraport lets photographers send personalized emails and texts to targeted clients for any bookings. However, Ontraport takes the lead when it comes to e-commerce and sales tracking. If your focus is on selling your photos and automated follow-ups, Ontraport is the better option. It also includes a one-click upsell form so you can gain more clients and revenue.
Have complete control over your photography brand with Aweber’s easy-to-use email marketing interface. With hundreds of customizable templates to choose from, you can attract your target audience with stunning emails. This tool can turn prospects into loyal customers with engaging newsletters, email campaigns, and subscriber segmentation. It also features A/B testing, auto-responders, reporting/analytics, and much more.
This inexpensive and effective tool allows you to reach everyone you are targeting. Depending on what type of photography you do, Benchmark can optimize your emails so it feels personal and increases your chances of client bookings. Some important features include tracking and reports, app integrations, modern email templates, and marketing automation pro where you can send an automated email series and follow-ups based on engagement.
You can connect with your clients with this email marketing app designed to “turn casual readers into subscribers”. You can set up a photography landing page if you don’t already have a website. ConvertKit makes it simple to organize your subscribers in one platform. This tool also features a “visual automation tool” where you increase conversions by understanding where your subscribers are and what their behavior is.
Similar to ConvertKit, GetResponse features simple email marketing, landing pages, and marketing automation under one platform. You can grow your photography brand with ready-made funnels on GetResponse. This tool is integrated with some of the most widely used CRMs and apps such as Magento, WordPress, Salesforce, Facebook, Slack, PayPal, and much more. Additionally, you can engage with your clients through live Webinars if they have any booking or product questions.
Keep your clients engaged and updated on your photography business by using MailerLite’s drag and drop style email builder; this tool works well for photographers who want to create newsletters that are pleasing and professional without programming knowledge. You can also create engaging pop-ups in just a few clicks and is one of the most effective ways to turn your email visitors into photo clients.
It is vital to continue growing your brand as a photographer. Sendlane is a great tool for customer communication, lead nurturing, and cross-channel marketing. If you want to take your photography business up a few notches, it’s worth investing in intelligent and behavior-based marketing automation like Sendlane. Sendlane’s “Beacon – Enhanced Behavior Tracking” tool is a neat system designed to track the exact patterns and habits of your subscribers on your list so you can grow your following and increase your engagement.
Social Media Management
Automating your social media management and reach-out process is essential in our fast-paced world. Sometimes there is very little time to schedule your social media posts when you are meeting with clients or in the studio shooting. Crowdfire lets you manage your entire social media space under one dashboard, and you can track metrics and schedule content according to your needs.
Just like Crowdfire, Tailwind does a great job at managing your social posts except they focus on Pinterest and Instagram. This tool is a must if you are an avid Pinterest or Instagram user. Posting and sharing your work is a necessary part of being a photographer, and Tailwind keeps track of these social media outlets for you. You can bulk upload your photos, maximize your reach, schedule multiple posts, track analytics, and monitor conversations all with one tool.
If you are a budget photographer but need one tool to track all of your social media outlets, SocialOomph offers affordable pricing and you can cancel anytime. Like Crowdfire, it features content management, keyword filtering, and most importantly, post scheduling for all of your social media platforms. This will save you a lot of time when running a photography business.
Rated as the #1 tool for ‘user satisfaction’ in TrustRadius, Agorapulse is known for its easy reporting and smart social monitoring tool. If you have a Facebook business page for your photography, Agorapulse can help you boost your content engagement and create a strong social following for your photography business.
This cost-effective tool is a good alternative to Agorapulse since it manages fifty social accounts instead of ten with Agorapulse. SocialPilot has a unique client management system so you can manage all of your clients under one platform. If you don’t have time to post relevant photography content in your blog, SocialPilot has a built-in content curation platform at your convenience.
Search Engine Optimization
Your photos sell you as a photographer, and SEMRush can help you rank higher with their “Traffic Analytics” feature to analyze your competitors’ metrics and key findings. What makes SEMrush so effective is the ability to see the competitors’ page rankings and keywords so that you can use them to optimize your photography SEO.
Is your photography website made with WordPress? SEOPressor is a WordPress plugin that will optimize your content by using multiple keywords on each post or page. This tool will drive more clients to your photography website. You can optimize up to three keywords to amplify your website’s theme.
SpyFu focuses on “exposing” the search marketing keywords and formulas from competitors to use it to increase website traffic and generate sales lead. This is an important tool for photographers so you can analyze how other photographers are ranking globally. A few downsides to SpyFu is that it lacks keyword research and backlink analysis whereas SEMRush has these features available.
Cloud Storage and Backups
Professional, amateur, and beginner photographers will benefit from having secure cloud storage. Backblaze allows you to store personal, business, and B2 cloud storage for reasonable prices. You can access your files via the Backblaze app on Apple iOS or Android for when you’re on the go. Backblaze will keep deleted files for 30 days. It is completely secure and encrypted, guaranteeing that your files are protected.
If you shoot with RAW files, Carbonite is one of the most well-known online backup services among photographers. This cloud storage tool works with most files formats and uses a backup app on your computer for easy access. They offer three unlimited plans with varying prices. Additionally, Carbonite will keep your deleted files for 60 days compared to Backblaze’s 30 days policy.
pCloud uses a “pCloud Crypto” technology ensuring your files are secured and encrypted. Similar to Carbonite, RAW files are supported on pCloud and you can access your files from multiple devices. Files are easily shareable with your clients and they offer lifetime plans for up to 2TB. You can store data only in the U.S. and certain European countries. pCloud follows EU privacy regulations.
Although they do not have shared hosting, Beyond Hosting is designed for businesses or serious photographers looking for more control over their web configurations. Some of the plans are also cloud-based hosting, making it extremely effective in reducing server malfunctioning.
Photographers can benefit from RoseHosting’s affordable and effective web hosting service. They offer excellent 24/7 customer support and SSD storage which makes this tool a very unique competitor. Whether you’re just beginning to build your photography website or planning to switch hosting companies, RoseHosting is a great option.
Nestify focuses on performance, security, and scalability for their customers. Like Liquid Web, you can quickly build your photography site if you already use WordPress. This high-performing tool will get your clients to stay on your page faster and increase your conversions.
Build a high-quality website in a matter of minutes. Wix gives you ultimate creative freedom to create a website that fits all of your professional or personal goals. Designed for every type of device, each template or customized website will look in tip-top shape once published. You can even optimize your website for search engines so your clients can see your brand first.
Pixpa has everything you need to build a powerful portfolio website without any coding experience. This website builder even features an online e-commerce platform, client galleries, and a customizable blog so you can attract relevant visitors and potential clients. Choose from 38 stunning themes that will make your photos stand out from the rest.
Showcase your best work on Format, a modern and sleek portfolio builder that’s a favorite among photographers, artists, and designers. With limitless options for layouts, themes, and typography, your website can stand out and attract potential visitors right from the home page. Format also has a powerful online store so you can showcase and sell your work all under one platform.